Willie is the CEO and resident prankster of Duck Commander. As the only one with the business degree, he took the company from a living room operation down by the river to a premiere destination for all things outdoors. He says he honed his skills as a salesman by selling his freshly caught fish at the market with his mum as a young boy. Even then he was always working to negotiate the best price. While he says “being a redneck millionaire has its perks”, including buying new trucks, gadgets and swanky suits, working with kin can be a headache.
Patriarch of the family, Phil, is a living legend in Louisiana and is better known by his alias: the Duck Commander. He may not look like it now, but Phil played American football at Louisiana Tech University in the 60s. He was drafted into the NFL but turned it down because it interfered with duck season. Instead he stayed in Louisiana, married his high school sweetheart, Miss Kay, built a house down by the river and together they raised four sons. His love for the outdoors led him to create the Duck Commander Duck Call in 1973, which has gone on to become the most trusted duck whistle ever. Duck hunting is so important to Phil that he follows a strict routine of no showering, no shaving and no clothes washing of any kind during the ten-week season to ensure a bountiful haul.
Jase is Willie’s brother and his polar opposite. While Willie enjoys making deals behind the desk, Jase would much rather call the swamp his office. But he knows he’s got to earn his keep, so Jase’s job within the company is to produce the duck calls that have made Duck Commander famous. When pressed, Jase can churn out a thousand new calls in a flash, but he likes to take his time so that Willie doesn’t expect the same performance every day. Jase has more important things than work on his mind, namely, duck hunting. Jase’s motto is “Only three things matter: God, then family, then ducks.” Jase is married to Missy, whom he met in high school when they went on a fake date to make an ex-girlfriend of his jealous. They’ve been married for over 20 years and have three children: Reed, Cole and Mia.
Si is Phil’s brother, best friend and partner in crime. He has a very specific job in the workshop, fashioning the reeds that are inserted in every patented duck call. It’s a pretty easy job, made needlessly difficult by the fact that Si can never seem to stay focused for more than five minutes. The Vietnam vet often shares his war stories with the guys, which usually gets the crew behind schedule, much to Willie’s dismay. Si’s most famous story is that while serving overseas, his mother sent him a blue mug. Thirty years later it’s still hanging from his back pocket and he continues to only drink from this cup, every day.
Though not originally from a hunting family, Korie fit in with the Robertsons right from the start. As Willie’s wife and business partner, she helped him grow the company into an ever-expanding enterprise. She serves as the Duck Commander office manager and has to make her presence known in order to keep the workshop from turning into a funhouse. She met Willie in third grade when he asked her to go on a moonlit hike at summer camp. They got married a year after high school and now have five children: John Luke, Sadie, Lil’ Will, Bella and a foster daughter named Rebecca.
Kay is the revered matriarch of the family. What she says goes. She was 16 when she married Phil and since then she’s been keeping him and the boys from spending too much time in the woods, bringing them back to civilization each night with a home cooked meal. Kay believes her cooking talents are a gift which she must share, so she often ends up feeding all of the family and most of the neighbourhood. Her most famous dishes are banana pudding, fried deer steak, crawfish pie and sticky frog legs. Kay’s favourite family member is Jesse, the family dog. Every time he dies, Kay promptly gets a new puppy that looks just like the one that passed away and even gives it the same name. As Kay puts it, “this way, you never have to grieve”.
Meet the Robertsons, America’s favourite big, bearded, camo-clad family. Their home is the Louisiana bayou and their business is producing top-line duck calls and decoys made from salvaged swamp wood.
Despite their modest lifestyle and homes in the backwoods, this close-knit family has made a fortune by turning a backyard business into a multi-million dollar sporting empire. But for CEO Willie Robertson, running a family operation is tough when all your employees wander from one distraction to another and find any excuse to leave the warehouse.